04/15/2011

Mobile-XL™ Partners with Global MVAS Giant Zed Mobile


LOS ANGELES, April 15, 2011 – Mobile-XL™, a mobile technology company, today announced that it has partnered with Zed Mobile, the world leader in mobile value added services to expand the Zed footprint into key overseas markets starting with Africa.


In this partnership, Mobile-XL brings strong and lasting relationships with many carriers in emerging markets while Zed Mobile brings ten years of experience in the digital entertainment industry and mobile content including successful campaigns with major mobile operators worldwide. This partnership will allow mobile consumers in new yet fast growing emerging markets to enjoy a wide range of mobile content services, from SMS based apps to megapromos and Club Zed, the leading mobile games portfolio worldwide.


"We are very excited to have selected Mobile-XL™ to expand our footprint into other emerging markets" comments Eduardo Martinez Mendizabal, Director Partnerships, Zed Worlwide. "We strongly believe that this partnership will allow us to bring an even better mobile experience to an entire new group of mobile consumers and we look forward to making our expertise in many areas of mobile entertainment available to these markets, especially Africa. Mobile-XL definitely gives us this opportunity and we will make the most of it."


Says Guy Kamgaing, CEO Mobile-XL™: "Zed is a formidable partner for us. We have enjoyed the trust of our operator partner to constantly bring innovation, new concepts and exciting services to their consumers. By adding our software development capabilities and our ability to execute on the ground in challenging markets with Zed's expertise in mobile entertainment, we intent to make our offering not only innovative but also fun, fresh and closely aligned with markets expectations. And that is what our operator partners are expecting from us. So this is definitely a win-win-win".


About Zed: Zed Worldwide develops and markets entertainment and community products and services for mobile and the Internet. The company is the leading mobile value-added player in the world in terms of revenue and geographical footprint. After the acquisition of MonsterMob, currently a subsidiary of Zed Worldwide, the company is present in 53 countries, including Europe's largest markets, USA and China. Zed Worldwide holds agreements with more than 100 mobile network operators and employs 1,400 staff. http://www.zed.com


About Mobile-XL™: Mobile-XL™ is a California-based technology company focused on building value added services to mobile users worldwide. Mobile-XL™'s mission is to bridge the digital divide by connecting families, friends, communities and businesses using the ubiquitous SMS channel. Mobile-XL™ products are revolutionary in providing connectivity and tools for empowerment to areas with limited or expensive internet access.



MEDIA CONTACTS:


Mobile-XL™

Dana Mech, VP of Marketing

dana.mech@mobile-xl.com


ZED WORLDWIDE

Miguel Lopez Quesada, VP PR

m.lopezquesada@zed.com